He was also responsible for the importation of retail packaged goods entering the UK, which included foods manufactured within the EU and rest of the world. He worked as a food consultant, advised manufacturers on the processing requirements needed for importation, packaging, labelling and on their marketing campaign. Initially the products were ethnic foods for the local market, to ethnic Cash & Carry and Wholesalers. The goods were later introduced to the mainstream wholesalers, both retail and catering.
One of the foreign manufacturers was keen to be listed in the major multiplies and this was achieved with leading multiples. To achieve this, Michael negotiated the listing fees, promotions, merchandising, distribution and advertising.
He now acts as a food consultant, advising companies on how to enter the UK and EU markets with their packaged foods – advising them on what they need to do in their processing, labelling, marketing, logistics and food regulations to gain entry to these markets.
If you are interested in getting your products into these markets, Michael will be able to discuss your ideas using his depth of knowledge. Contact ku.oc1563194083.seit1563194083idomm1563194083ocnoc1563194083aeb@l1563194083eahci1563194083m1563194083 or on 0044 1273 844264.